When Fear Comes Calling

What happens when you want something really bad? Sometimes it feels like an ache or a hunger. We find that we are not satisfied until we have gotten whatever it is that we desire. What happens when we finally get what we want? Are we finally satisfied or do we find that our desires have moved on to bigger and better things?

Have you ever heard the saying, "be careful what you wish for", when describing to someone what it is that you want? This implies that there will be a negative outcome if you actually get what you want. This saying is actually a phrase that is steeped in fear.

Over the centuries there have been many stories written about people who wished for something and when they got it bad things happened to them. The unfortunate thing about these stories is that they are mostly circulated when we are children. We are told stories about people who wished for things that when they got them, the bad things started to happen. So let's dissect a theory on where these stories may have had their origin.
Have you ever noticed that the desires of children sometimes seem to be insatiable? When you take a child to a grocery store they always seem to ask for something. When they watch television, the commercials that they see are created to arouse desire within them to have the products that are advertised. You can often find yourself in a relentless battle with children telling them that they can not have everything that they want. So what would be an easy way to say no without actually using the word?

Please do not bail on me until you read past the next two paragraphs, I am going to tell a story as an example here....

One way would be to tell them the story about the little boy who wished for everything. One day he found a rock laying by the side of the road that seemed to be glowing. He cupped his hands around it to provide darkness and indeed it glowed in the dark. He put the stone in his pocket and headed home. When he arrived at home, he went to his room and removed the stone from his pocket. As he looked at it, he wished that he had a nice wooden box to keep his new treasure in.

Suddenly a wooden box appeared on the bed beside him. It was inlaid with ivory and fine wood. He picked up the box and stared at it in disbelief. He opened it and inside was a special place where the stone fit exactly. As he began to place the stone in the box, suddenly a small bird crashed into the window of his room.

He went to the window and looked at the small bird lying on the ground writhing in pain. He did not realize yet that the bird had been hurt as payment for his wish.

And on and on....

A negative consequence for a positive gain. Do you ever wonder why you feel anxious when a very large deal is pending, something that you have been wanting really bad? Could it be that as a child you were programmed to believe that if something very good was to happen, that something very bad would follow?

Could this be the reason that as we begin to reach the successes that we have always dreamed of that we sabotage ourselves and prevent them from happening? We begin to suffer from the "what if's" and the "unknowns". We begin to worry that if we actually achieve the success that we seek, that something bad is going to happen.

When you begin to experience success in any form, it is important to be prepared to experience the fear of failure, or the fear of something bad happening. When you are getting close to success you should try to notice the voices from your past that tell you something bad is coming and ignore them. You might even say out loud that it is not true, that nothing bad will happen if you succeed.

Reviewing positive attitude materials can help you in this process. In the same way that therapy helps us to overcome personal issues, positive attitude materials can help us to overcome our career issues. Listen to or read something motivational on a regular basis. Attend a seminar at least twice a year dedicated to overcoming limiting beliefs. It is important to exercise your abilities to fight against fear, just as important as it is to exercise the rest of your body.

By learning to overcome your fears you empower yourself to succeed and each success leads you to another and makes you more able to overcome more fears. Practice this regularly and you will find yourself achieving things that you never before thought possible.

15 Easy Steps to Starting Your Small Business

Yeah, sure it's easy, and of course, that title is a little tongue in cheek. It takes a lot of hard work to get a business off the ground. But, it's worth every hour I've spent getting to where I am now.
When I decided to start my communication and image consulting business, I tried hard to find a good startup guide. I couldn't find any that had all the steps. So, I decided to write one. So far, it's mostly just the bare-bones outline (which is long enough as it is) you see in this article.
I'll be adding to it every week or two, and writing more detailed articles on all the steps, so try to stop by and check it out from time to time. Let me know how I'm doing. Shoot off an email to me if I've forgotten something or you have questions.

Before you spend so much as a dollar, talk to a few experts. Go to the library or get on the internet and research, research, research. Take a little time to make sure entrepreneurship is right for you.

Make a pro and con list of business ownership, and evaluate yourself honestly. How many characteristics do you have in common with successful entrepreneurs? Is your financial position strong enough? Do you have the necessary technical and management skills?

You're not going to be the perfect entrepreneur. Nobody is. But in order to make yourself the best entrepreneur you can be, consider ways to compensate for any weaknesses you might have.

I'm from Canada, so the government agencies I've mentioned in this guide are Canadian, but really, it can be used by anyone. All you have to do, if you're from somewhere other than Canada, is find out where you need to find some of the things I'll talk about. Some of the steps might be slightly different, and you may not have to worry about things like GST for example, but I'm sure you'll find this discussion helpful all the same.

These steps to starting a business are in reasonably good order, but you might find yourself varying from it under your particular circumstances. That really isn't a big deal, as long as you get most of it done. There are some steps you'll be able to skip as well, but please don't skip any of the "big ones", which I'm sure you'll pretty much figure out from taking a look at the list.

So, assuming you've done your evaluation and you still want to start a business, take a deep breath, and let's get started.

1. Conduct a feasibility study of your business. Describe your typical customer, your product and your competitors. Who will your suppliers be? What will you charge for your product? How will you market your product? These are just a few of the questions you need to answer.

2. Write a complete business plan for your company, using the information you gathered from your feasibility study. This vitally important, often overlooked step needs to include a description of your company, its goals, competitors, market, financial information, and of course, how you intend to meet your goals.

3. Get your financing in place. There are many ways to finance your business, from your own savings to personal credit cards to bank loans. If you need credit, know your business plan from front to back and maybe even sideways.

4. Decide what kind of structure your company will have. From a legal standpoint, there are three basic choices, sole proprietorship, partnership and incorporation, each with advantages and disadvantages.

5. Choose a name for your company and check on name availability. Naming your company is highly individual, but it's the first thing associated with your business, so choose your name carefully. You'll need to do a NUANS (Newly Upgraded Automated Name Search) report, which checks your name choices for uniqueness against a database of other business names. A reserved name is valid for 90 days.

6. Decide whether you want to register federally or provincially and register your company. If you register federally, you'll also have to register provincially, which almost doubles the cost. You don't have to have a lawyer process them for you, but it might be a good idea to at least consult with one. You can get the forms from your local government office, have them faxed to you or download them. You can fax or email printed copies, or complete the forms online

7. Contact Canada Revenue Agency Business Window for your business number, and to register for GST/HST, payroll, corporate income tax and import/export (if applicable). You can also contact the CRA if you need general information about business expenses. Chances are you'll have to collect GST, but you may want to register for a GST number even if you don't have to collect it because of input tax credits.

8. Decide whether you need to collect PST. If you do, you need to submit "Registration as a Vendor" documents with your province.

9. Determine whether there are special permits or licenses in your municipality. It's highly unlikely that your municipality does not have special permits or licenses.

10. Develop the marketing materials you decided on in your business plan. They should include at least a company identity package, press kit and website. Your identity package is your logo, business card and letterhead. A press kit can include letters of introduction, biography sheets, press releases, articles and a brochure. In today's electronic age, printed materials aren't enough. You need a website that looks professional, matches your printed material and has great copy. You'll also want to make sure it's optimized for search engines.

11. Set up your business bank account and record-keeping system. Your banker will need to see your incorporation documents, and you should probably set up more than one account so you can keep track of your finances better. Record-keeping is required, and can be done manually or with a computer program.

12. Purchase insurance. There are many different types of insurance, but most probably your company will need at least one. For example, if you're going to have employees, you need to contact the Worker's Compensation Board. Depending on your type of business, you might want to contact them even if you don't have employees to insure yourself.

13. Contact potential creditors and set up credit terms. You should have researched suppliers when you were doing your feasibility study. Now is the time to contact them.

14. Decide where your business will be located. Lease your business' space. Alternatively, you could choose to start your business from home if it's feasible. There are advantages and disadvantages to starting your business from home. You have tax write-offs for example, but sometimes your image suffers.

15. Purchase supplies and office equipment. You'll need too many things to list here, and of course, each business has different needs. You might need a fax machine and printer. You'll probably need a computer. You'll definitely need paper, pens, pencils and a calculator.

Congratulations! Go out, buy yourself a bottle of champagne and celebrate. You're about to embark on a most exciting journey. And may I be the first to wish you good luck and prosperous times in your business venture.
As promised, here's my email address so you can ask questions, make comments or add steps to my list. Or, if you want, you could just drop me a line to let me know how your small business is doing. I'd really like to know.

Business Basics for Catalog Retailers

Catalog retail is a world all it's own. Many considerations that other retailers don't have to deal with are of utmost importance to a catalog retailer. To name a few, the ordering process, warehousing and shipping must be streamlined for maximum efficiency. Maintaining a top notch inventory control and receiving department is also very crucial to business success. Above all, however, a catalog retailer must have a quality business phone system.

Considering the fact that the majority of customers will reach you over the phone, it is paramount to be able to not only handle call volume during peak times, but also to provide your customers service representatives with the features they need to do their job well. Business phone systems should be capable of not only putting your customers in touch with you, but also offer routing flexibility, voicemail and forwarding options for the administrative side of your company. Often, the difference maker for catalog retailers is not the products they sell, but the service behind those products. People who want to buy will have questions regarding an item that a simple picture and brief description will not answer. Most companies have service reps who take orders and product specialists who are familiar with the inventory.

It is essential for the product specialists to have access to a phone system that will accurately and easily allow them to receive and transfer calls between departments. After the initial contact by the sales representatives, the most common transfer of waiting customers will be to product specialists and hopefully back to the sales reps. A customer who is dropped accidentally during this transfer is likely to not call back. Additionally, customers who are made to hold for extended periods of time without an automated message thanking them for their patience are a primary example of lost revenue that could be curtailed by the proper business phone system. All in all, a well thought out business phone system is an integral necessity for any company, but it is especially important for catalog retailers.

Forms Of Organizations

  
There are many types of organizations. We can separate them into two major divisions: organizations existing to create profits (profit organizations. Includes business entities) and organizations that exist primarily for another purpose (non-profit organizations. E.g: charity organizations).

3 Types of Business Entities and their common characteristics:

1. Sole Proprietorships.
Sole proprietorships are business that are owned and operated by one person: the sole proprietor. The owner and the business, is then the same. For tax purposes, a sole proprietorship is not a taxable entity, and any profits earned by the business are taxed on the return of the individual. The proprietor must develop an accounting system that distinguishes between his/her personal affairs and that of the business.

2. Partnerships.
Partnerships are businesses that are owned by two or more individuals. For small partnerships, the agreement is often an oral agreement between the partners but it is highly recommended that the agreement be formalized as is done in bigger partnerships like public accounting firms and most law firms. In partnering up with individuals in the past, I felt it was important to outline the division of profits and expenses, as well as the expected responsibilities of the partners in a written agreement.

3. Corporations.
A corporation is an entity organized under the laws of a particular state. That means that it can get into contractual agreements into its own name. They are identifiable by the existence of shares.

There are advantages and disadvantages of each of the above types of business entities. And each is suited to the same business under different stages of its growth. For most, arts and entertainment independent contractors, it is probably Sole Proprietorships and Partnerships that are most common for their use.

Non-Business Entities
Most non-business entities are organized to serve the needs of various segments of society. Examples of these non-business entities are public hospitals, public schools, the police and the army. All of these entities are distinguished by the lack of an identifiable owner. Because of this and the non-profit motive to these organizations, their accounting systems are modified to fit their activities. The type of accounting they use are referred to as fund accounting.

This article was written for OrangesAndLime.com, to help creative individuals - artists, musicians, designers, illustrators and entertainers - build their own freelance businesses. Please note that this article serves as a guideline only. You should still seek professional advice regarding the matter because laws and practices change over time and they differ from country to country.

My 5 Second Rule for Small Business Owners

Opening a new business in the real world or online in cyberspace requires thinking beyond all the money you will make. Most small business owners are clear on their ultimate goal, yet often many fail to spend time planning their marketing image. To succeed, first impressions are critical, or you may violate what I call My 5 Second Rule:

When a new prospect finds your web site, you have 5 seconds to convince them to stay.

The rule applies in the physical world, also. Your printed materials may be dumped in the trash just as quickly, or a visitor to your company may browse briefly while in fact the no sale decision was made in those critical first few seconds.

Regardless of your business, your image as a professional and credible source for a product or service depends on making a positive first impression. While most people don't realize the subconscious dynamics that occur during an introduction, how you are perceived is clouded with prejudice.

In a face to face meeting, subconsciously your prospect will categorize you immediately by sex, age, and race. This fact may be hard to believe, however, individual life experiences connect your combination of these 3 characteristics into a fixed profile based on past encounters. Overcoming any negatives begins when you speak. A warm and friendly approach while being prepared to offer the benefits of doing business will help you succeed.

In print, your business card, ad, or brochure tells a similar story without the subconscious human preconceptions. The message will still elicit a reaction, good or bad, so how you present your company in print needs to get past My 5 Second Rule. This is equally true for the home page of your web site. Here's some advice.

Customers have a need (problem), and you provide a product or service (solution). Matching these 2 for a successful sale is easier than most people realize. Front door selling, printed ads, or online web offers should all address the benefits (solution, again) and not the features (it's about the customer, not about you).

Your marketing materials need to project a mental image in the mind of the viewer. Stimulate their imagination so they picture themselves enjoying the benefits of your offer, and you can overcome My 5 Second Rule. Here's an example that was created for a used car dealer. How do you glamorize a business that is the subject of so many disparaging jokes?

This client had a featured monthly special vehicle that they wanted to promote on their web site. The photos taken in a chain link enclosed parking lot didn't convey the excitement or mental picture necessary to stimulate the viewer. The chosen vehicle was an upscale Jeep, and the client specialized in exports to Puerto Rico. To add pizzazz, I did an edit of the photo to remove the background, and placed 2 views of the monthly special on a bluff overlooking a gorgeous beach in Puerto Rico. If my descriptions succeeded creating your mental image referring to the chain link and gorgeous beach, the subtle difference in presentation should be apparent.

Bonus Tip: What to Say When a Customer is Wrong
As a small business owner, you know your business and as an expert, reacting to an email or face to face comment that you know is absolutely wrong will work wonders if you answer with two magic words: "You're right!". This works for several reasons. Most importantly, your customer may be expecting an argument, so they will only hear half of what you have to say if you reply saying they are wrong. The listener will be busy mentally sorting comebacks and supporting evidence, and may not hear any of your expert advice.

Telling someone "You're right" will have them on the edge of their chair waiting for your next comment. Shifting your argument to what you know to be the truth is easy. With a brief pause after your magic two words, continue with "...and there are many people who feel the same way. From years of experience, I've found that in fact (insert the truth based on your expertise here)... etc." and you give them the opportunity to accept your slant on the subject without having their opinion challenged. It works. For those concerned about ethics, the phrase "You're right!" is simply an acknowledgement that they have one view, and it is valid because that's how they feel.

In summary, a professional image includes a wide range of materials for making a positive first impression. Consider the feelings of your prospect and how your product or service will benefit them, and you'll do well in converting first introductions into sales.

Why Small Organizations Mean Big Business

In the movie "You've Got Mail", the sub-plot aside from the love angle is that the heroine (played by Meg Ryan) was forced out of business when the big-time bookstore owner (played by Tom Hanks) moved into town.

Meg's character owned a quaint little bookstore which she inherited from her mother. Although the prices of her books were a little steep, she makes up for it in service. She packs the books in a specialized bag, and she knows all of her customers by name.

Tom's character, on the other hand, moved into town to build a branch of a big chain-bookstore which offered discounted prices and a huge building, as compared to Meg's little bookshop on one corner of the town's streets.

In the end, Meg was forced out of business because her customers went to Tom's monstrous bookshop.

Nowadays, this situation will not hold true anymore.

More and more small organizations are paving the way and giving big businesses a shot of their own medicine.

In the movie, the reason why Meg Ryan was forced out of business is because she cannot profit anymore. Her prices are steep as compared to the other big business' discounted rates.

Her only edge is that she gives personal service, she knows her customers by name and she has a very small staff, about 2 or 3 employees.

As a small organization you may turn around and have these qualities as your edge to compete against the big sharks in business.

Here are some tips on how you can hold your own against a big business:

1. Small businesses have big competition.

This means that you need to know how to survive out there.

No matter what nature of business you have, it is better to learn about the competition so that you will be able to survive.

Here are some tips on how you can survive the big competition:

>Keep your business alive.

When it seems as if your cash flow is in a downward slope, keep a tight rein on your budget.

Do not spend on unnecessary business purchases and always balance your books.

If you are one to buy on impulse or if you are the type to listen to those who sweet-talk you into purchasing "necessary" items, control yourself.

Get a second and third opinion if possible, as these impulsive buys may lead to the end of your small organization.

>Do not be afraid to seek professional help.

The fall of most small businesses start with decisions on problems which are not carefully analyzed.

Although you think that you already have a contingency plan, make sure that you have foreseen the results of a certain business decision.

In the long run, it is better to seek professional help rather than embark on a plan that could start the downfall of your business.

>Keep your books straight.

The better option is for you to hire a professional outside accountant to figure the returns of your investment and handle the other financial aspects of your business.

>Take advantage of every free business counseling whenever available.

This does not just help widen your knowledge, but it will also give you an idea of how other businesses are ran by small-scale owners.

>Know exactly where your business is headed.

In your day-to-day operation, make sure that you know where you want your company to be 5 or 10 years from now.

Be always aware of the trends in the industry that you are in, practice good money management and learn how to recognize potential problems before they arise.

2. Learn how to market your small organization.

Marketing is not about trying to sell your products and services to everyone.

It is about knowing who to market your products to.

In marketing, it is good to remember these fast facts:

> Know about your customers.

>Communicate with your customers.

>Build a good and personalized relationship with your customers.

This will be a great edge for you to have against the bigger companies.

They might offer discounted prices but it is harder for them to keep track of customers on a more personal basis.

>Do not stop the marketing process.

As a small organization, you need to routinely review the markets that you need to pursue so that you can better reach out to your customers.

Remember, small organizations are big businesses these days so do not be afraid to work hard for the company that you have - not matter how small.

If you work hard, make wise business decisions, learn how to market your small business and personalize your customer interaction, your small-scale business is sure to rise to the top.

Venture Capital - What Happens After The Due Diligence Process

If the venture capitalists are interested in your company after completing their due diligence, they will offer a binding term sheet. It will reflect the draft term sheet that has already been agreed to but this one will be a legal contractual agreement. Then the real negotiations start.

There are different types of financing to consider: debt, equity, and mezzanine.

Debt financing is the most objective and is therefore the easiest to negotiate. If you have the assets to support the debt and the income to support the interest payments, the negotiation period will be very short.

Equity financing negotiating is more complicated and revolves around agreeing on valuation and percentage ownership. Discussions usually requires several days.

Mezzanine financing involves a mix of equity, debt, convertible debentures and preferred shares. Negotiating the technical aspects of each so that an agreement can be reached between the investor and your company can be time consuming.

Another dictating factor is the number and variety of financing offers that you receive. It is the intermediary's role to help you bring more than one offer to the table and assist you in evaluating and negotiating which one is best suited to your company's needs based on their previous experience.

Venture capital term sheets are time limited. You have to quickly make up your mind if you want to accept or reject the offer. The short time period is in place to prevent you from using one term sheet to solicit new offers from other venture capitalists.

Easy Home Business Ideas For Finding Customers

What are best avenues to bring customers to you and increase your visibility? In this article, we will look at some methods that business owners have used for many years and have been very successful at increasing their customers and generating more revenue for their business.

A very effective way to generate business, thus increasing your profits, is to talk to people you know; friends, families, neighbours, hit the pavement, spread the word to everyone you know, especially those who like your business and the products you have to offer. Be creative; if for example one of your products is balloons consider going to all the restaurants in your area and make a deal to have your balloons given to the children who enter. When you visit businesses or friends take a few samples of your products to show them, leave your products with them so they can look at them while you are gone and then follow-up with them and find out what they think. Make them feel a part of your business.

Networking is a great way to make business contacts and you can do this almost anywhere that you go. Your local chamber of commerce often has networking functions where you can meet other business owners in your area. You can talk to them about their business and what works for them, exchange business cards. This is a great method for making contacts. After the social function make a point to go and visit their business,it is important to develop a relationship with them.<

Take a walk around your neighbourhood. This is a great way to meet new people in a casual environment and allows you to sell your product without really selling it. You will have an opportunity to find out what customers who are near you like. Will your product appeal to them? Should you tweak your products to match the potential customers that are near your area? Go into that coffee house that you may not frequent and spend sometime talking with the other customers. This gives you a good feel of the potential market near you.

If you do not have a web page yet, then it is high time to utilise this tool for marketing your business and the products you offer. If you are not comfortable creating your own page there are many professionals that can do this for you and you can use this as an opportunity to promote your business as well. As they get to know your product while they are creating a web page for you, they can also refer others to your site. Remember, when creating a web-page you want to provide the potential customers with information and keywords that are specific to your company.

Wealth Funnel System Two & Resort Marketing Consultants Promote GRN

Derrick Harper's Wealth Funnel System Two (WFS2) & Resort Marketing Consultants (RMC) Online Marketing Education EXPERTS team up to market the Global Resorts Network (GRN) travel products and the online marketing education of the Wealth Funnel System One (WFS1).

The online marketing "Experts" educate you in successful Web 2.0 strategies utilizing either the Consumer products or the Business Opportunity relating to the GRN travel products.

The Consumer products of GRN offer you the opportunity to travel the world staying at 4 and 5-Star resorts for a fraction of the cost; i.e. $4000 for a one-week stay vs. $298 for the same accommodations and length stay with the GRN product.

The Business Opportunity of the GRN product offers you $1000 commissions on every sale as well as another $1000 on every sale from the business associates you bring into your business.

With two sales per week at $1000 or $100,000 for the year, another 3 sales per week from business associates or, $150,000, your first year potential is around $250,000.

Every 6 seconds a new home-based business is started in the United States alone. The success rate for new businesses hovers around the 2% mark with lack of education in marketing the #1 reason for so many failures.

The WFS2 and RMC successful track record of online marketers success right out the gate is due to the education model and implementation of the Web 2.0 strategies early on in the process.

The success comes from: Live training &education, live one-on-one coaching, live group discussions as a team, live technical support, live call center & sales support, 70+ hours of pre-recorded live training sessions, custom-designed and highly converting websites, multiple "Brand-able" capture pages, and multiple retail capture pages for the GRN retail consumers.

As a home-based business owner take a look at WFS2 & RMC. The online marketing education along with the GRN products are the winning combination your home-based business has been
searching for!